During a speech at the World Cement Association’s (WCA) 8th General Assembly in Hefei, China, WCA President Wei Rushan urged the global cement sector to embrace peace, rationality, innovation and responsibility amid a turbulent geopolitical and economic landscape.
“In adversity, relentless innovation is the lifeline for our industry. We must evolve – reimagining not just our strategies and structures, but our very mindset,” he said. “The cement sector stands at a crossroads, facing geopolitical uncertainty, economic headwinds, and urgent environmental demands. Yet by embracing the spirit of inclusiveness, openness, sharing, and win-win cooperation, we can unite forward-thinking leaders and jointly forge a path toward a stronger, more sustainable future.”
Citing the impacts of global conflicts, overcapacity and volatile demand, Wei emphasized that sustainable growth hinges on technological advancement, social responsibility, and collaborative transformation.
The association’s General Assembly brought together representatives from WCA member organizations both in-person and virtually to review WCA’s achievements over the past year, approve key resolutions, and discuss plans for 2025 and beyond.
