Heidelberg Materials North America redesigned the bags for its packaged cement products to reflect the company’s recent rebranding.
With the transition to Heidelberg Materials in January 2023, a new company logo was introduced. The logo features two organically connected elements that represent the “h” in Heidelberg. The stem of the “h” was designed to evoke a construction element, symbolizing the technical strengths of Heidelberg Materials. The curved shoulder of the “h” resembles a leaf and symbolizes the company’s future growth.
The new bag designs for EcoCemPLC, Brixment, Stone-Hold, and Flamingo Custom Color Masonry Cement echo these elements and reflect Heidelberg Materials’ commitment to environmental sustainability, long-term growth and the strength and performance of its products.
“We are excited to begin the transition to our new cement bag designs in the coming months,” said Chris Ward, president and CEO of Heidelberg Materials North America. “Our transformation to Heidelberg Materials has provided us with a great opportunity to refresh our bag designs and highlight our new brand while also emphasizing the high quality and exceptional performance our customers have come to expect from our products.”
The new Heidelberg Materials cement packaging will be rolled out to dealers across North America over the course of 2024.
