RHI Magnesita introduced “4PRO” – a new refractory solutions contract model. The transformative business model is designed to lead high-temperature industries like cement toward a sustainable and technologically advanced future through a more holistic and contemporary approach.
“As the world changes rapidly, we are committed to standing at the forefront of this transformation. 4PRO is more than a business model; it is a blueprint for an industry that values responsibility and resilience, and it is our answer to the urgent call for innovative and sustainable solutions,” said Gustavo Franco, chief customer officer at RHI Magnesita.
“Our new solutions contract model to partner with our customers reflects our commitment to our customers, our people, and our planet, aligning our services with the evolving needs of high-temperature industries as they adapt to a sustainable, responsible future,” he continued. “Through 4PRO, we’re pushing the boundaries of what’s possible for our customers and for our planet, creating long-term value that reflects our dedication to the highest standards of operational excellence.”
The 4PRO contract model is guided by four key pillars that guide RHI Magnesita’s commitment to excellence and responsibility:
- Performance: Pushing the boundaries of innovation and resilience by designing products and services that withstand extreme temperatures, enhancing operational efficiency and durability.
- Partnership: Strengthening collaborative relationships with clients and industry stakeholders to drive change, exchange knowledge, and redefine the future.
- People: Upholding a commitment to safety, continuous development, and corporate social responsibility, fostering an environment where our people can thrive.
- Planet: Actively pursuing a sustainable world through low-carbon initiatives and circular economy principles that reduce environmental impact and promote resource efficiency.
The four driving pillars of the new business model is underlined by a focus on delivering results and optimization of performance and resources.
Under 4PRO, RHI Magnesita offers a comprehensive suite of sustainable, technology-driven products and services that are tailored to meet evolving industrial challenges. Each solution category – from Sustainable Products and Robotics to Systems, Sensors, and Digital Solutions – has been designed to deliver tangible performance benefits while contributing to sustainability and operational excellence.
