Naming Right

ACA Brand Picks Up Where Portland Cement Association Left Off. By Don Marsh Sunsetting a name that it had carried for more than a century frees the American Cement Association (ACA) from distorted perceptions in an era when members and staff might have mere seconds to communicate the organization’s mission and value proposition to the public and construction stakeholders. “In…

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Alternative Fuels: Where Next?

Thermal Substitution Rates Up To 100% Are Technically Possible And Are Being Achieved At Some European Plants. But Not In The U.S. Cement Optimized Spoke To Rick Bohan And Sean O’neill Of The Portland Cement Association About The Current State Of Alternative Fuels And What’s Being Done To Accelerate Their Adoption. By Jonathan Rowland

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