PCA Brandishes New Identity: American Cement Association

The limitations of a brand rooted in early 19th century intellectual property have compelled a Portland Cement Association name change to American Cement Association (ACA). President and CEO Mike Ireland announced the move on May 7 during the 2025 IEEE-IAS/PCA Cement Conference Industry Insights Session at the Birmingham (Ala.) Jefferson Convention Center. President and CEO Mike Ireland opens the session…

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Cement Plants in Brazil, Guatemala to Strengthen the Industry in Latin America By Mauro Nogarin

By Mauro Nogarin Two projects currently stand out in the Latin American cement industry: the Itaperuçu plant in Brazil and the installation of new equipment at a plant in Guatemala. The objective in both countries is to increase cement production capacity. Brazil Compañía Siderúrgica Nacional (CSN), currently the second-largest cement producer in Brazil, announced the start of construction work on…

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The Good, The Bad and The Ugly

Alternative U.S. Economic, Construction and Cement Outlook Scenarios. By Ed Sullivan Ed Sullivan’s economic insights can be viewed on Substack at https://sullivansreport.substack.com. – Ed. All forecasts contain risk. Risks can originate from the data used, the process of calculations, the assumptions, or a combination of each element. Indeed, an infinite number of alternative scenarios to the Baseline exist – each…

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Naming Right

ACA Brand Picks Up Where Portland Cement Association Left Off. By Don Marsh Sunsetting a name that it had carried for more than a century frees the American Cement Association (ACA) from distorted perceptions in an era when members and staff might have mere seconds to communicate the organization’s mission and value proposition to the public and construction stakeholders. “In…

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