LafargeHolcim Launches ECOPact Brand in U.S.

Building on the success of its recent launch in Europe, Aggregate Industries, a member of the LafargeHolcim family of companies in the United States, announced the market introduction of the ECOPact low-carbon concrete brand in the Mid-Atlantic and Northeast regions. This introduction is an essential component of the company’s strategy to advance the transition toward low-carbon and circular construction.

“We’re committed to answering the urgent call to lower the carbon footprint of the construction industry. We’re excited to bring ECOPact to the United States and help drive much-needed change in the industry,” said Jay Moreau, CEO of U.S. aggregates and construction materials for LafargeHolcim.

ECOPact is sold at a range of low-carbon levels, from 30% to 100% less carbon emissions compared to ordinary (CEM1) concrete. Up to 80% less carbon is achieved primarily through the use of lower CO2-intensive materials. For a fully carbon-neutral solution, the last 20% is reached through offsets with certified carbon projects. Where conditions allow, ECOPact products can even integrate construction and demolition waste, thus closing the material cycle completely.

Cedric Barthelemy, head of Aggregate Industries’ Mid-Atlantic Region, acknowledged that demand for sustainable construction materials has risen in recent years. “Engineers, architects and developers are very keen in integrating sustainable building practices throughout the Washington, D.C. area. There’s a real focus on how construction materials help achieve these goals. We’ve received more requests to get involved as projects are being planned. It’s been really exciting to participate in this shift within our industry,” he said.

LafargeHolcim plans to further expand the ECOPact brand into the UK, Canada, Latin America and other markets worldwide in the coming months.

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