LafargeHolcim Rebrands U.S. Blended Cements Portfolio

Responding to demand for construction materials performance and sustainability, LafargeHolcim has rebranded its U.S. blended cement and supplementary cementitious materials portfolio as Envirocore Series – led by OneCem Portland Limestone, MaxCem Blended and NewCem Slag cements. 

“Concrete is the most widely-consumed material after water, so we consider it our responsibility to do everything we can to lower the carbon footprint of the cement we produce” said Patrick Cleary, senior vice president of sales, U.S. Cement. “Our cement organization has invested heavily in offering blended cements and SCMs to customers for two decades. This rebrand signifies that the time for change in the building industry is now, and we stand ready to provide these proven solutions.”

The Envirocore Series product with broadest potential is OneCem, a portland-limestone blend of which Holcim (US) plants have shipped more than 3 million metric tons. “We designed [it] to perform the same or better than standard portland cement so it can be used as a replacement. OneCem can also be used with SCM, such as slag and fly ash, to further enhance performance and improve sustainability,” said LafargeHolcim US Cement Director of Quality and Product Performance David Diedrick. 

Concurrently, the company is calling on architects, engineers, contractors and ready-mix producers to adopt more sustainable products, such as finely-ground limestone and blended cements, in order to lower the industry’s carbon footprint.

“The truth is the industry is still in the early stages of embracing these solutions in the United States. We want to help accelerate adoption,” said Cleary.  

Related posts