Heidelberg Materials launched its new global product brand evoBuild for low-carbon and circular products. All countries in which the company is present will gradually integrate their sustainable products into the evoBuild portfolio.
“After rolling out our new corporate brand Heidelberg Materials in more than 20 countries, harmonizing our strong sustainable product portfolio on a global level is the next logical and important step,” said Dr. Dominik von Achten, chairman of the managing board of Heidelberg Materials.
evoBuild products are characterized by their clear sustainability credentials, and each product must meet strict requirements to become part of the range. Low-carbon products must provide a CO₂ reduction of at least 30% compared to the global reference values from the Global Cement and Concrete Association for CEM I from 2020. Circular products must contain at least 30% recycled aggregates, or they must reduce material requirements by at least 30%.
“The launch of evoBuild means that we are now applying the same clear criteria for sustainable products to all our group companies around the world. The consistent evoBuild tiering is based on our sustainability strategy and significantly increases transparency towards our customers and stakeholders. This is an important step towards achieving one of our key targets on the way to net zero as we aim to generate 50% of our revenue with sustainable products by 2030,” concluded Dr. Nicola Kimm, Heidelberg Materials chief sustainability officer.