Cemex and Microsoft take the lead in generative artificial intelligence (AI) in the building material industry with a tool that transforms how the salesforce interacts with clients by providing real-time support for a superior customer experience.
The tool is an advanced knowledge assistant using Microsoft’s artificial intelligence and trained with Cemex’s product information and expertise in construction regulations. Built on a robust data management system, it offers tailored solutions to diverse project requirements while providing accurate information about expected behaviors and needs.
“Digital transformation is a top priority at Cemex, as we are continually looking for new digital solutions to innovate and drive more efficient, sustainable, and safer construction projects for our customers,” said Fernando A. González, CEO of Cemex. “We strongly believe that generative AI serves as a key differentiator in our business, giving customers a unique experience and memorable experience that embodies our company’s identity.”
The tool was built by Cemex’s Data Science team and the scale of Azure OpenAI Service. Deployed through Microsoft Teams, it is easily accessible from any internet-enabled device, ensuring replicability across all of Cemex’s global operations.
