CAC Debuts New Corporate Structure

The Cement Association of Canada (CAC) announced changes to its corporate structure to align with industry objectives and their strong commitment to sustainability and the Canadian cement and concrete industry’s Concrete Zero Action Plan. 

Under the new organizational structure, CAC will have three distinct departments: Industrial Decarbonization and Sustainability, Construction Innovation, and Public Affairs and Advocacy.  

Each department will be led by a vice president:  

  • Sarah Petrevan, vice president, industrial decarbonization and sustainability. 
  • Rob Cooney, vice president, construction innovation. 
  • Martha Murray, vice president, public affairs and advocacy.

“The new structure and the addition of staff to the CAC team is a strong commitment from our board to continue the work to have our industry lead and thrive in a clean economy. Emphasizing leadership, transparency, and collaboration, this will enable us to further deliver on our Concrete Zero Action Plan as well as our other corporate objectives,” said President and CEO Adam Auer. 

Cooney, an industrial engineer, joins CAC following his leadership of the Low Carbon Assets through Lifecycle Assessment (LCA2) initiative at the National Research Council and his recent responsibilities advancing low carbon procurement and buy clean policies under the Treasury Board of Canada Secretariat Greening of Government initiative. 

Additionally, CAC has expanded its industrial decarbonization and sustainability team, with Patara joining as a senior policy advisor. Patara is a sustainability and climate researcher with an MBA in sustainable commerce and a masters of environmental studies.

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