CEMEX teamed up with Red Ambiental and Ocean Conservancy to help clean Cancun’s beaches and use the collected waste as a more sustainable alternative to fossil fuels at cement plants.
The initiative is part of Future in Action, CEMEX’s program to achieve carbon neutrality.
“CEMEX is firmly committed to the circular economy by integrating our value chain to the production of climate-friendly fuels that we use in cement production. Cancun’s beaches are key to Mexico’s tourism and a destination for millions of people worldwide, we are proud to contribute to achieving cleaner beaches,” said Ricardo Naya, president of CEMEX Mexico.
CEMEX, through its affiliate Pro Ambiente, the leading Mexican waste management company, worked alongside Red Ambiental to clean Playa Tortugas. Ocean Conservancy simultaneously cleaned Playa Gaviota Azul. The collected waste from both efforts will be used as fuel to power CEMEX’s operations in Mexico.