CEMEX unveiled an updated brand in line with its ongoing evolution to help the world reach the next frontier of sustainable living by “becoming a more agile, innovative and approachable company,” it stated.
For the first time in more than 30 years, the company’s logo has been updated to present a fresher, closer and more dynamic visual identity while maintaining key elements of its legacy and storied 117-year trajectory.
“I am excited to present the renewed image of our company,” said Fernando A. González, CEO of CEMEX. “But what excites me most is what is behind the change: a renewed commitment to helping our customers push the boundaries of sustainable construction through innovative solutions.”
The company’s ongoing evolution has been evident in several major strategic initiatives it has launched in the past few years. With CEMEX Go, it brought to market the first-ever end-to-end digital solution for the building materials industry. By incorporating Urbanization Solutions as a core business, CEMEX strengthened its focus on supporting the construction of resilient and sustainable cities.
Most recently, through the launch of Future in Action, its sustainable excellence program, CEMEX committed to leading the way in decarbonizing the building materials industry with the most ambitious 2030 targets available to the industry and to becoming a net-zero CO2 company by 2050. The Science-Based Targets initiative has validated both of these goals.