Heidelberg Materials North America announced that its recently acquired subsidiary, Giant Resource Recovery (GRR!), will rebrand to Heidelberg Materials Giant Resource Recovery (GRR), effective immediately.
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Tag: rebranding
PCA Brandishes New Identity: American Cement Association
The limitations of a brand rooted in early 19th century intellectual property have compelled a Portland Cement Association name change to American Cement Association (ACA).
Read MoreSEFA Joins Heidelberg Materials Brand
Heidelberg Materials North America said its subsidiary SEFA has rebranded to Heidelberg Materials, effective immediately. The company acquired SEFA in May 2023.
Read MoreSchenck Process to Rebrand as Coperion
Following its acquisition by Hillenbrand in September, Schenck Process Food and Performance Materials (FPM) is transitioning its name and brand to Coperion, an operating company of Hillenbrand.
Read MorePCA Mulls Rebranding
The Portland Cement Association (PCA) is considering a rebranding effort, which would include changing the name of the association.
Read MoreHolcim US Continues Regional Rebranding
The expansion of the previously reported Holcim US rebrand has touched down in Atlanta, one of the company’s major cement distribution markets. The transition will see Holcim refresh its branding and renew its commitment to sustainability.
Read MoreHolcim US Rebrands Operations in Greater Chicago Area
Holcim US said it is uniting legacy operations in the Greater Chicago Area under the Holcim banner, including cement terminals and a slag grinding facility.
Read MoreHarbisonWalker Debuts New Branding
HarbisonWalker International (HWI), which announced in February that it would combine with Calderys to create one of the world’s largest and most comprehensive refractories producers, has unveiled a new brand identity.
Read MoreCEMEX Reveals New Branding
CEMEX unveiled an updated brand in line with its ongoing evolution to help the world reach the next frontier of sustainable living by “becoming a more agile, innovative and approachable company,” it stated.
Read MoreLehigh Hanson Rebrands to Heidelberg Materials
Lehigh Hanson changed its brand name to Heidelberg Materials, effective immediately.
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