ACA Brand Picks Up Where Portland Cement Association Left Off. By Don Marsh Sunsetting a name that it had carried for more than a century frees the American Cement Association (ACA) from distorted perceptions in an era when members and staff might have mere seconds to communicate the organization’s mission and value proposition to the public and construction stakeholders. “In…
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U.S. cement consumption is expected to decline by 1.6% this year, but a recession prompted by ongoing trade wars is not expected in 2025. The predictions were included in the American Cement Association’s (ACA) Market Intelligence team’s Spring Forecast, released last week at the 67th IEEE-IAS/ACA Cement Conference in Birmingham, Ala.
Read MoreThe Market Intelligence team of the newly branded American Cement Association (ACA), formerly Portland Cement Association, projects a third consecutive year of cement shipment declines in 2025, pointing to business and consumer uncertainty, subdued housing markets, weak commercial and waning industrial building activity, plus flat public construction spending levels.
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The limitations of a brand rooted in early 19th century intellectual property have compelled a Portland Cement Association name change to American Cement Association (ACA).
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