The Global Cement and Concrete Association (GCCA) launched a new campaign on International Women’s Day to highlight the essential role women play in the global cement and concrete industry, featuring video testimonials from more than 100 women across the world.
GCCA said it is running this campaign to help encourage more women to join the industry in 2023.
The association asked women working for its member companies to make short films profiling their work. GCCA was amazed by the response – with more than 120 videos already submitted by women in a wide variety of roles, and with many more promised.
“The wide-reaching roles covered by the women in these videos demonstrate the variety of skills they provide to our industry,” said Claude Lorea, GCCA cement director. “Having a diverse industry enables us to problem solve and succeed. There’s still a lot more we have to do, to have gender parity in heavy industries like ours. But today and throughout 2023, we celebrate the women already working with us to break down barriers.”
Videos will be featured on social media and on the GCCA website over the next year.